![]() ![]() She says, almost offhandedly, “Write down the names of five people you love.” Imagine for a moment that you’re attending a seminar led by a talented speaker. Level 3: deep layers of manipulation masked by truth, hope, assertiveness, and charisma. We want these things to be possible, so we surrender to their glaring illusion. This is where whimsical ideas about working four hours a week, manifestation, a seven-minute cure to stuttering, rock hard abs in minutes, and endless orgasms come in. If all we have to do is continue paying a seemingly helpful professional, we’d be crazy not to. We all want the easiest path to success possible. Because she’s already produced great results, you’re likely to trust her. The coach will then begin promising things that she can’t possibly deliver. The deception comes after the client has begun to get results.
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